Sartorial hosts J'Amy Tarr and Lisa Anderson Shaffer share over 30 years of experience in the fashion industry. Together they dish on the warm fuzzies, big wins, huge losses, and all the bad behavior (theirs included) encountered during their time in business. Stop by for the real juice on what it takes to run an indie brand in the big, badass fashion biz.
In this episode, J’Amy and Lisa discuss the important shift in customer experience that is critical to survive the current state of the fashion industry. They share the big wins and defeating fails of their newest website upgrades. From exclusive password protected benefits, to choose your own price shopping, J'Amy + Lisa break down what's working and what has been an uphill battle to build.
J’Amy Tarr is a Bay Area designer and founder of J’Amy Tarr Outerwear.
Lisa Anderson Shaffer is a Bay Area jewelry designer and founder of Zelma Rose.